Strategic planning is very important for managing any company through its mid and long-term operation.
Strategic planning is very important for managing any company through its mid and long-term operation. It is also an important way to allow the company to continue to grow given the ever-changing international and domestic variables within the economical and political environment.
In our opinion, strategic planning and the development of an optimum business plan are key to the success of any company. The doctrine of modern management and strategic planning include:
The company's mission statement
Design master marketing strategies and goals
Design flexible mid and long-term financial business and operating plans (for the next 3-5 years) based on the master strategies and goals of the company this will be come the base for preparing the annual budget in order to maximise the utilisation of available resources.